The Apollo Varieté is not only defined by its name but also by its unique shows that showcase a variety of visuals, including vibrant colors, captivating lighting, and talented performers on stage. The design of the Apollo Varieté aims to transport the audience into the performance, allowing them to experience it firsthand. This is achieved through a carefully crafted color scheme, a set of defined visual elements, and matching fonts, which all work together to create a cohesive visual experience.

The design takes inspiration from Apollo, the god of light, and the diverse range of performances that take place at the Varieté.The elements of the design are  interchangeable, allowing for endless possibilities in their staging. This results in a system that can be continuously developed within the established framework, ensuring that the design remains relevant and effective in the long term.