Although the sense of touch plays a central role in our perception and interaction with the world, it is often underestimated compared to other senses. Particularly in scientific research and the entertainment industry, the focus is mainly on the visual sense, while the sense of touch is often neglected. That is why we believe it is important to educate people about the profound effects of touch and physical contact, which are often more far-reaching than initially thought. To raise awareness of this issue and contribute to the appreciation of touch as a significant sense, we have developed a comprehensive information campaign. To reach as many people as possible, we have found both analog and digital ways to convey this message.